Digital Experience & Design
Website Redesign
A sample OKR outlining how a digital team can refresh a website’s structure, visuals, and content to create a smoother experience and increase overall engagement.
Analysis & Interpretation
Background
This OKR canvas outlines a structured plan to redesign the company website with the goal of improving user engagement and overall experience. The objectives and key results work together to define success, while the initiatives clarify how the redesign will be executed.
Objectives
- Launch a world-class website that significantly enhances user engagement.
A high-level goal focused on delivering a modern, intuitive, and impactful user experience.
Key Results
Increase user session duration by 30%.
Tracks how effectively the new design encourages deeper browsing and content exploration.Reduce bounce rate from 50% to 30%.
Measures improvements in first impressions and page relevance.Achieve a customer satisfaction score of 90%.
Evaluates how users feel about the redesigned website through post-launch surveys.
Initiatives
Conduct user research and build updated personas.
Ensures the redesign aligns with real user needs and behaviors.Redesign the homepage and key product pages.
Delivers the primary visual and structural transformation.Implement a new content management system (CMS).
Provides the backend foundation for faster performance and easier content updates.
Strategic Summary
This OKR framework centers on creating a more engaging, user-friendly website supported by strong research and modern technology. With measurable outcomes and targeted initiatives, the redesign is positioned for meaningful impact on user satisfaction and engagement.
How This Canvas Was Built
This example shows how OKRs translate strategic intentions into measurable outcomes.
AI-Supported Goal Mapping
The system structured the objective and key results to ensure clarity, alignment, and actionable measurement.
Workflow Visualization
The canvas separates objectives, measurable results, and initiatives, making progress easy to track.
Consistency Check
A review ensured every initiative directly supports the stated key results and contributes to achieving the main objective.
Move Forward With Confidence
Import this OKR canvas to refine goals, enhance KPIs, or adjust initiatives for your own redesign project.