Prioritization & Analysis
SWOT Analysis Canvas
A strategic planning framework to identify and analyze Strengths, Weaknesses, Opportunities, and Threats.
Real-World Examples
See how the SWOT Analysis Canvas can be applied to different business scenarios.
E-commerce & Retail
Local Independent Bookstore
A SWOT analysis for a community-focused bookstore in a downtown area.
Technology
SaaS Startup in a Crowded Market
A SWOT analysis for a new project management SaaS tool entering a competitive market.
Automotive & Energy
Tesla, Inc.
A high-level SWOT analysis for the electric vehicle and clean energy company Tesla.
A Smarter Way to Strategize
Our application is designed to be your strategic partner, providing intelligent tools to enhance every step of your planning process for the SWOT Analysis Canvas.
AI Canvas Generation
Need to analyze a competitor? Enter ‘SWOT Analysis for Starbucks’ and our AI will generate a comprehensive breakdown of their Strengths, Weaknesses, Opportunities, and Threats.
AI-Assisted Ideation
If you’re stuck on ‘Opportunities’, our AI can analyze current market trends and your stated strengths to suggest potential avenues for growth.
Deep Dive & Organize
Use Focus Mode to concentrate on ‘Threats’. Add detailed notes, tag threats by severity, and link to competitor press releases or market reports.
Strategic AI Analysis
Turn your SWOT into strategy. Use the ‘TOWS Matrix Strategizer’ to automatically generate strategic options by combining your strengths with opportunities or using strengths to mitigate threats.
Collaborate & Export
Conduct a strategic planning session with your team, then export the completed SWOT Analysis and the AI-generated Action Plan to a Word document for your next board meeting.F to share with the wider organization and build empathy for the user.
Frequently Asked Questions
What is a SWOT Analysis used for?
SWOT Analysis is a strategic planning framework used to identify and analyze an organization’s Strengths, Weaknesses, Opportunities, and Threats. It helps businesses leverage what they do well, improve where they are lacking, seize new opportunities, and minimize risks.
What's the difference between internal and external factors?
Strengths and Weaknesses are internal factors—things your organization has control over (e.g., brand reputation, team skills). Opportunities and Threats are external factors—things in the market environment you don’t control (e.g., new technology, competitor actions).
How do I turn my SWOT analysis into an action plan?
The key is to combine the quadrants. Ask questions like: ‘How can we use our Strengths to take advantage of our Opportunities?’ or ‘How can we use our Strengths to minimize our Threats?’. This is the basis of a TOWS analysis, which our AI tools can help with.