Product & Innovation
Customer Journey Canvas
A tool to map the end-to-end user experience with a product or service across key stages.
Real-World Examples
See how the Customer Journey Canvas can be applied to different business scenarios.
Travel & Hospitality
Booking a Vacation Rental
The journey of a user booking accommodation for their family vacation on a rental website.
B2B Software
Signing up for a B2B SaaS Tool
The journey of a team lead signing their team up for a new project management software.
Healthcare
A Patient’s First Visit to a New Clinic
Mapping the experience of a new patient from finding a doctor to their post-visit follow-up.
A Smarter Way to Strategize
Our application is designed to be your strategic partner, providing intelligent tools to enhance every step of your planning process for the Customer Journey Canvas.
AI Canvas Generation
Describe a user scenario like ‘The journey of booking a vacation rental online’, and our AI will map out a plausible customer journey, complete with touchpoints, actions, and emotions for each stage.
AI-Assisted Ideation
If you’re unsure what happens in the ‘Loyalty’ stage, the AI can suggest common retention tactics and advocacy loops based on your business type.
Deep Dive & Organize
Use Focus Mode to analyze the ‘Consideration’ stage. Add detailed notes on user questions, tag different touchpoints (website, reviews), and color-code emotions from positive to negative.
Strategic AI Analysis
Automatically identify the weakest link in your customer experience. The ‘Friction Point Identifier’ analyzes your canvas to pinpoint the stages with the most pain points and negative emotions.
Collaborate & Export
Map out your customer journey with your team, then export the visual canvas to a PDF to share with the wider organization and build empathy for the user.
Frequently Asked Questions
Why is mapping the customer journey important?
It helps you see your business from the customer’s perspective. This allows you to identify pain points, moments of delight, and opportunities to improve the overall experience, which can lead to higher satisfaction and retention.
How do I get the information to fill out this canvas?
The best data comes from real users. You can use customer interviews, surveys, support tickets, analytics data, and user testing sessions. If you’re just starting, you can make educated guesses (assumptions) and then use the map to plan your research.
What's the most important part of the journey map?
While all stages are important, paying close attention to the user’s ‘Pains’ and ‘Emotions’ at each stage is critical. This is where you’ll find the biggest opportunities for innovation and improvement.