Product & Innovation
Empathy Map Canvas
A design thinking tool to gain a deeper, shared understanding of a user or customer.
Real-World Examples
See how the Empathy Map Canvas can be applied to different business scenarios.
User Research
First-Time Electric Car Buyer
An empathy map for a user who is environmentally conscious and researching their first electric vehicle (EV).
Healthcare IT
A Nurse During a Hectic Shift
An empathy map for a hospital nurse using an electronic health record (EHR) system during a busy 12-hour shift.
Fintech
Small Business Owner Managing Finances
An empathy map for a small retail shop owner using accounting software for the first time.
A Smarter Way to Strategize
Our application is designed to be your strategic partner, providing intelligent tools to enhance every step of your planning process for the Empathy Map Canvas.
Instant AI Canvas Creation
Turn ideas into strategies in just seconds. Describe your concept, and the AI-powered canvas generator will instantly craft a clear, comprehensive structure ready for further exploration and refinement.
Smart Ideation Boost
Never lose momentum. Get personalized, context-aware ideas and suggestions for each section, sparking creativity and helping you uncover new opportunities you might have missed.
Focus and Build with Clarity
Keep your thoughts organized. Dive deep into one section at a time using Focus Mode and enrich it with meaningful notes, visual colors, and organized tags to shape a more complete plan.
AI-Powered Strategic Review
Validate your strategy with confidence. Generate automatic reports such as SWOT, Market Readiness, or Risk Analysis to evaluate your ideas and guide your next steps with precision.
Team Collaboration and Export Tools
Plan together and share results instantly. Manage time-limited sessions, review ideas collectively, and export your final canvas or AI reports into formats like Word, Markdown, or CSV.
Frequently Asked Questions
What is an Empathy Map and who should use it?
An Empathy Map is a collaborative tool used to gain a deeper, more personal understanding of a user or customer. It helps teams move beyond looking at users as data points and start seeing them as people. It’s essential for UX designers, product managers, marketers, and anyone whose work depends on understanding user needs and motivations.
Where does the information for an Empathy Map come from?
The best empathy maps are filled with data from real user research, such as direct quotes from user interviews (‘Says’), observations of their behavior (‘Does’), and insights gleaned from their stories (‘Thinks’ and ‘Feels’). However, they can also be used to synthesize existing knowledge from analytics, surveys, and support tickets, or even to map out a team’s assumptions about a user persona before research begins.
What is the most important insight to look for in an Empathy Map?
The most powerful insights often come from contradictions between the quadrants. For example, a user might *say* ‘This feature is fine,’ but their actions (*does*) show them repeatedly clicking the wrong button, and their internal thoughts (*thinks*) might be ‘I feel so stupid, why can’t I figure this out?’. These conflicts reveal the gap between what people say and what they truly feel or need.
How does this canvas help us build a better product?
By externalizing the team’s knowledge about a user, the Empathy Map creates a shared understanding of their world. It helps prioritize what’s most important to the user, informs design decisions by focusing on their pains and goals, and ultimately leads to products that solve real problems and resonate on an emotional level.